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What is Google Display Ads?



Google Display Ads are a type of online advertising that appear on websites, apps, and social media platforms within Google's vast Display Network. Unlike search ads, which are text-based and appear on search engine results pages (SERPs), display ads are visual advertisements in the form of images, videos, or interactive media.


These ads can target specific demographics, interests, or behaviors of internet users, allowing advertisers to reach their target audience effectively. Google Display Ads can be created and managed through Google Ads, where advertisers can design their ads, set targeting options, and manage their budget.


The Display Network encompasses millions of websites, blogs, news pages, and Google-owned platforms like YouTube and Gmail, providing advertisers with extensive reach and the ability to showcase their products or services to a broad audience across the internet.


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