What is digital marketing Digital marketing refers to the practice of promoting products, services, or brands using various digital channels and technologies. It encompasses a wide range of online marketing tactics and strategies aimed at reaching and engaging a target audience, driving website traffic, generating leads, and ultimately converting those leads into customers. Digital marketing leverages the internet and digital devices such as computers, smartphones, tablets, and social media platforms to deliver marketing messages and campaigns. Some common components and techniques involved in digital marketing include: 1. Search Engine Optimization (SEO): Optimizing websites to rank higher in search engine results pages (SERPs) to increase visibility and organic (non-paid) traffic. 2. Pay-per-Click Advertising (PPC): Running ads on search engines and other digital platforms where advertisers pay a fee each time their ad is clicked. 3. Social Media Marketing: Promoting products or...