Good SEO can help a website rank higher in the SERPs (search engine results pages), and thereby increase its visibility and organic traffic "SEO" search engine optimization: How to make your site appear first on Google A surefire way to get more people to visit your website is to ensure that it appears first in search engine results. This process, called search engine optimization (SEO), can seem daunting, but with a little effort, you can boost your site's ranking and, as a result, your traffic. There are two key components to SEO: on-page optimization, which you can control, and off-page optimization, which is determined by factors outside of your website. On-page optimization includes activities like title tags, meta descriptions, and keyword research. These are all measures you can take to ensure that your site is as search engine friendly as possible. Off-page optimization, on the other hand, is more about building relationships and generating publicity for your si...